Ad creative guides

Short, practical guides on making ad creative that actually performs - the marketing craft, not the tool. Each one is something you can apply to your next campaign, with Aduarius as the fast way to produce and iterate the creative once you know what to make.

• Facebook Ad Creatives That Convert: A 2026 Playbook

  A 2026 playbook for Facebook ad creatives that convert: stop the scroll, match message to audience, design mobile-first, prove the offer, and test into winners.

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• Ad Creative A/B Testing: A Practical 2026 Framework

  A practical 2026 framework for ad creative A/B testing: what to test, how to run a fair test, read results, avoid false winners, and keep a steady cadence.

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• Performance Max creative: how to build assets that get served

  Performance Max image specs, safe zones, asset group structure, and what the Low, Good and Best asset labels actually mean.

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• LinkedIn ad creative: specs, crops and what to test

  LinkedIn ad specs by format, why square images serve everywhere and vertical does not, and how to build a creative set worth testing.

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• Ad creative hooks that stop the scroll

  What a hook is, how it differs from an angle, the hook rate numbers worth chasing, and how to build hooks that hold up on static and video.

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• How to write an ad creative brief

  What belongs in an ad creative brief, what to leave out, and how one page of direction turns into a testable set of creatives.

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• TikTok ad creative that does not look like an ad

  TikTok ad specs, safe zones, hook timing, sound, and how much creative an ad group needs, based on TikTok's own published guidance.

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• Ad Creative Fatigue: How to Spot It and Fix It

  How to tell creative fatigue from audience saturation, which metrics catch it early, and how often to refresh ad creative on each platform.

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• Ad to landing page message match: keep the promise the click was made on

  How to make the landing page keep the promise your ad creative made: offer, headline, product, visual and action, plus how Google and Meta read a mismatch.

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• Ad Creative Sizes and Formats: The 2026 Guide

  The ad creative sizes and placements that matter in 2026, and how to design one idea that adapts cleanly to square, vertical, and horizontal.

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• Ad creative by funnel stage: what to show cold, warm and ready-to-buy audiences

  What to show cold, warm and ready-to-buy audiences, how Meta and Google now split new from existing customers, and how long each retargeting window should run.

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• Google Display ad creative in 2026: specs, sizes and the move to Demand Gen

  Google Display ad specs for 2026: Demand Gen image ratios, the fixed banner sizes still worth building, the 150 KB cap, and why Google wants no text on images.

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